Bring The Energy
Lucozade

A masterbrand platform to bring two iconic drinks together

When it comes to British drinks, Lucozade is an icon, and for 97 years, their two biggest drinks, ‘Energy’ and ‘Sport’ had been marketed separately.

‘Bring The Energy’ is the first ever platform that brings the two together, based on the product truth we heard from drinkers; Lucozade helps you feel on form when you need a pep in your step.

One of my biggest personal contributions was writing the ‘pitch’ deck that went to Jude Bellingham when we caught wind that he was weighing up which drink sponsor to go with.

I challenged him to pick one of two sides and presented all the reasons why he and us would be a good fit. This means I can officially say that Jude Bellingham’s mum (and agent) has read one of my decks.

My role:

Senior Strategist

Made with:

Christian Sewell, Andy Mcananey, Will Grundy, Oscar Beach, Cicely Milsom, Lily Henry and Sophie Eyre

Agency:

adam&eve\TBWA