Good Guy Goatees / Bad Bro Mos
Netflix

Two barbershops. Two killers looks.

To get Australians talking about Netflix’s most expensive spy thriller ‘The Gray Man’, we used one of the film’s most talked about features - the iconic facial hair of the lead protagonists played by Ryan Gosling and Chris Evans.

We built from scratch two competing barbershops side-by-side, each offering one iconic look - the ‘good’ side where you could get a goatee like Gosling, or the ‘bad’ where you could get a moustache like Evans.

I’ve had a moustache for like seven years, so I guess that makes me a bad guy.

My role:

Senior Strategist

Made with:

Adam Ferrie, Peter Cvetkovski and Bec Stambanis

Agency:

Special Group Australia