Cats Will Do Anything
Dreamies

No lengths are too extreme for Dreamies

I’d love to take credit for an amazing strategic leap that led to this work, but this campaign is the result of long-term commitment to being famous for one thing.

In the case of Temptations and Dreamies - the most popular cat treat in the UK - that thing is irresistibility.

Cat’s literally can’t resist them. This campaign shows it in a fun way.

The opportunity for this work came off the back of Creative Council, an internal process at adam&eve where we proactively pitch ideas to the MARS Pet Care team that will solve business problems and build fame for their brands.

I was lucky enough to be planner on the account for this round of the journey, but over the last ten years, it’s involved countless talented and creative people.

My role:

Senior Strategist

Made with:

Zoe Nash, Sali Horsey, Lucy Wilson, Charlotte Cook and Alexandra Burchett

Agency:

adam&eve\TBWA